Category / Past Work

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  • This Makes Me Happy

    Based on data analyzed by Nielsen Buzz Metrics, the Ford Fusion was THE most talked about vehicle online at the North American International Auto Show.

  • Boy, You’re Awesome

    While serving as a Creative Director at Hallmark I had several conversations with the in-house recording studio team about music. I also happened to mention my background in playing guitar with bands…

  • Introducing the Hallmark Girlfriends Website

  • Introducing the Hallmark Kids Collection Website

    Hallmark research finds a discrepancy between how much moms think they encourage their kids…and how much kids say they receive. To bridge that gap, Hallmark launched Kids Collection, products designed for parents…

  • Jack Morton Virtual Events

    As lead digital strategist, I helped define their industry-leading virtual event solution. The Virtual Experience Platform delivers on the immediate need for virtual alternatives as well as a long-term paradigm shift where…

  • Jack Morton Social Media Engagement Strategy

    With the explosion of social media, Jack Morton Worldwide in Detroit hired me to help them adapt to today’s marketplace. I was instrumental in conceiving eVerb™, a social media engagement strategy. eVerb™…

  • GMNext and BoingBoing Conversations

    Soon after I joined Jack Morton, I was asked to provide digital strategy support for my office’s main project, GMNext. GMNext was a massive celebration of GM’s 100th anniversary, and was heavy…

  • Audi Diesel Launchpad

    So we launched the new Diesel Launchpad website for Audi USA and it was actually mentioned on wired.com! Audi came to ICON to create a website dedicated to explaining diesel technology and…

  • New ICON Brand and Website

    One of my first tasks at ICON was to lead a comprehensive identity redesign for our company. The centerpiece of the new brand is a green 3D shape that represents the many…