Ford Fusion Reveal
The 2013 Ford Fusion app was created to tease the general public and global media prior to the vehicle’s official unveiling at the North American International Auto Show in Detroit. Matt led the entire project, from concept to execution and final delivery.
Between December 13, 2011 to January 9, 2012, the app automatically unlocked new content in the form of app and vehicle features, background music, visual transformations of the vehicle, as well as twenty (20) 3D environments users could drive.
On launch day users were treated to beautifully rendered 360° images of the vehicle in three exterior launch colors, driven on a special final track that emulated the official marketing visual style.
In addition to the app, Matt’s team collaborated with the Ford social media team to deliver exclusive content to their Facebook audience.
2013 Ford Fusion App Program Stats:
- Resulted in over 9000 downloads in 30 days (without benefit of paid media support)
- Appeared in 185 blog posts with a total audience of 12.5 million UMVs
- Garnered coverage in key online publications, including the Wall Street Journal blog
The team was committed to achieving the highest number of online mentions/conversations during the Auto Show. According to data analyzed by Nielsen Buzz Metrics, the Ford Fusion crushed the next nearest vehicle by 2X (9,640 to 4,763 mentions).