Tag / marketing

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  • Thoughts On Location-Based Services

    As mobile phones and other devices become more “location aware”, marketers are starting to wrap their heads around this new information about their consumers. I think this presents a huge opportunity to…

  • Jack Morton Social Media Engagement Strategy

    With the explosion of social media, Jack Morton Worldwide in Detroit hired me to help them adapt to today’s marketplace. I was instrumental in conceiving eVerb™, a social media engagement strategy. eVerb™…

  • Totally Missing Out

    So American Idol is over and the new twist on the post season activities is how they’re lumping the winner with the rest of the top 10. It makes sense from a…

  • Music Notes

    I just read an interesting recap of Prince’s career on the New York Times and it got me thinking about some musicians that have come into my view lately: Prince, Billy Corgan,…

  • Nielsen and Nuts

    For the uninitiated, Jakob Nielsen is a usability guru who made his name in the early 90s by criticizing the poor usability of many websites. His voice helped shape the web and…

  • Divine Contact

    Um this is a little over the top but I love it all the same. This is a photo of one of the new marketing images that will be shown in Apple…

  • Attractive Things Work Better

    From an article discussing the internals of Apple, Inc.’s design process: Norman cites research in cognitive science suggesting that people’s emotions affect the way their minds process information. In his 2004 book…

  • Homeland Security Issues on YouTube

    And you thought YouTube was all about backyard wrestling moves gone wrong or poorly executed viral marketing videos: From the Washington Post: Michael De Kort was frustrated. The 41-year-old Lockheed Martin engineer…

  • How Lightsabers Work

    There is an entertaining writeup on howstuffworks.com about the inner workings of a lightsaber. The marketing around Star Wars 3 is so bad that even people with feeding tubes should know that…

  • Project Greenlight

    Lately, 10pm is the family bedtime but for some reason, I stayed up until midnight watching the premiere of Project Greenlight on Bravo. I am very interested in filmmaking and kinda considering…