Not three weeks into joining ICON am I asked to head to Brussels to work on an exciting branding project for one of our best clients, WorldAutoSteel. They’re wanting a new brand for themselves. In an nutshell, they are the automotive group of the World Steel Association, which is comprised of seventeen major global steel producers from around the world. They work to advance and communicate steel’s unique ability to meet the automotive industry’s needs and challenges in a sustainable and environmentally responsible way.
I’ve never been to Brussels before, but I’m sure it’ll be amazing.