Hallmark research finds a discrepancy between how much moms think they encourage their kids…and how much kids say they receive.
To bridge that gap, Hallmark launched Kids Collection, products designed for parents to show their love, encouragement, understanding and acceptance of their children. The cards and gifts are designed for school-aged children in kindergarten through high school.
My goal was to help families to visualize the product line in their homes and enhancing their relationships. To do this, the site embraced a hand-made visual treatment.
Ultimately, the website has been warmly received by consumers and retailers.