Is This Really Considered Successful?

I’m sorry but this is just startling to me. Google has a new ad system. Read about it here.

What’s weird is that there’s this “success story” page. On it is this example from Ogilvy Interactive for Six Flags:


Delivered 94.5M impressions to 17.1M uniques across the Google content network

0.3% of those exposed to the ad interacted with it, resulting in >200K gadget interactions

Is 0.3% of 17.1M unique visitors who “interacted with it” a success story? What’s the detail on the actual click through to either or anywhere else?

Is it just me? Someone please help clarify this.

There’s also another success story with no written results: Sierra Mist