With the explosion of social media, Jack Morton Worldwide in Detroit hired me to help them adapt to today’s marketplace. I was instrumental in conceiving eVerb™, a social media engagement strategy. eVerb™ connects Jack Morton’s offline experiential marketing fare to the web by identifying where target audiences “live” on the web and providing high-quality content that delivers the client’s message and brand. It was designed to deliver real-time sentiment analysis, user tracking, and traditional site metrics.
UPDATE: Cadillac picked Jack Morton to help with the launch of the SRX!