SunPower Solar Discovery Game

SunPower was on a mission to educate consumers about energy awareness and the process of going solar in a fun and meaningful way. To solve this, my team created the ‘Solar Discovery Game’ – a first-of-its-kind educational Facebook trivia game. It gave contestants a chance to win the grand prize of a complete SunPower solar energy system and be entered to win more than 60 featured prizes, including plane tickets, video cameras, gift cards and more from a long list of SunPower partners. The grand prize winner could add the solar installation to an existing system or gift it to family, friends, a neighbor, or a local community building, such as a school or church.

Contestants answered trivia questions to earn ‘panels’ (points) towards the grand prize. Players could also earn social collateral, or ‘badges’ along the way. To encourage further solar education, fans were awarded additional points toward the grand prize for clicking a ‘Find Answer’ link within the game; it directed them to an educational source or article. This key UX design decision was the key for any contestant to obtain the maximum number of points and became a defining aspect of the overall user experience.

Campaign Results:

  • Over 4,200 players representing all 50 US States and the District of Columbia
  • Fans of the SunPower Facebook Page increased by 246% during the three-month game
  • 8,305 game badges were awarded in the first month of the game
  • Players spent on average almost 20 minutes in game per session; Facebook’s avg. time spent overall is 10

 

Responsibilities

  • UX Direction
  • Creative Direction
  • Project Management
  • Vendor Management
  • Social Media Strategy