After building the brand for several years by going to events, launching their website, and managing their digital and social marketing efforts, I had the great opportunity to lead this client’s product design and development for Jeep Wrangler aftermarket bumpers and doors. I recruited transportation designers, performed competitive research and facilitated brainstorming sessions with Amanda Products executives and manufacturing engineers. I then managed the transition from sketches to 3D models of the parts and drove the design of the brand’s SEMA booth.
The bumpers integrated a variation of Amanda Products’ tow hooks and featured removable end caps, high-power off-road lights, and a compartment that conceals /protects a functioning winch. The protruding shape of the all-steel square tube doors allowed for more interior leg room, a side mirror with integrated spotlight and GoPro mount.
Both products were displayed on the vehicle at SEMA in Las Vegas, Nevada. They caught the eye of the chief exterior designer of a global off-road brand; he stopped by the booth and said, “Your products are the most out-of-the-box, creative designs in the entire show. I’d like your team to help us with an upcoming concept vehicle.”
- Product Management
- Creative Direction
- Vendor Management
- Market Research
- Field Surveys