Tag / marketing

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  • Thoughts On Location-Based Services

    As mobile phones and other devices become more “location aware”, marketers are starting to wrap their heads around this new information about their consumers. I think this presents a huge opportunity to…

  • Jack Morton Social Media Engagement Strategy

    With the explosion of social media, Jack Morton Worldwide in Detroit hired me to help them adapt to today’s marketplace. I was instrumental in conceiving eVerb™, a social media engagement strategy. eVerb™…

  • Nielsen and Nuts

    For the uninitiated, Jakob Nielsen is a usability guru who made his name in the early 90s by criticizing the poor usability of many websites. His voice helped shape the web and…

  • Divine Contact

    Um this is a little over the top but I love it all the same. This is a photo of one of the new marketing images that will be shown in Apple…

  • Homeland Security Issues on YouTube

    And you thought YouTube was all about backyard wrestling moves gone wrong or poorly executed viral marketing videos: From the Washington Post: Michael De Kort was frustrated. The 41-year-old Lockheed Martin engineer…