Tag / marketing
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Thoughts On Location-Based Services
As mobile phones and other devices become more “location aware”, marketers are starting to wrap their heads around this new information about their consumers. I think this presents a huge opportunity to…
October 1, 2010 -
Jack Morton Social Media Engagement Strategy
With the explosion of social media, Jack Morton Worldwide in Detroit hired me to help them adapt to today’s marketplace. I was instrumental in conceiving eVerbâ„¢, a social media engagement strategy. eVerbâ„¢…
April 1, 2009 -
Nielsen and Nuts
For the uninitiated, Jakob Nielsen is a usability guru who made his name in the early 90s by criticizing the poor usability of many websites. His voice helped shape the web and…
July 11, 2007 -
Divine Contact
Um this is a little over the top but I love it all the same. This is a photo of one of the new marketing images that will be shown in Apple…
June 26, 2007 -
Homeland Security Issues on YouTube
And you thought YouTube was all about backyard wrestling moves gone wrong or poorly executed viral marketing videos: From the Washington Post: Michael De Kort was frustrated. The 41-year-old Lockheed Martin engineer…
August 30, 2006