So American Idol is over and the new twist on the post season activities is how they’re lumping the winner with the rest of the top 10. It makes sense from a marketing perspective: Get people to want to see them all in concert. It also makes sense from an investment perspective: They’ve just spent the last several months exposing these personalities and talents, why not keep them in view.
What doesn’t make sense is how Fremantle Media, the in-house production shop responsible for the website and other activities, isn’t utilizing the web to continue this excitement and really, extend their brands. I know this sounds like a post that belongs on my company’s site but it really strikes me as odd that they are not satisfying the one basic thing AI fans wanted all along: A better detailed back story of each contestant. I would assume that now is the perfect time to launch a blog per top 10 contestant that documents their journey in the post-show space. They could talk about ramping up for the tour, the famous people they get to meet, their daily life, etc. I think there is a huge appetite for this content and AI is totally missing out.